CEE Expert Marketing and Effectiveness Lead

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Corega, Panadol, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

This fantastic opportunity is embedded in CEE BU Marketing team and reporting to Head of Marketing, CEE.

The purpose of this role is to drive strategic expert transformation with end to end expert activities effectiveness continuous assessment. This role combines strategy set up, content management and governance of effectiveness of expert marketing efforts across CEE. This means the role combines both marketing and sales effectiveness requirements. Key transformation pillars include understanding external environment to shape strategy, influencing key senior stakeholders (level of BU Leadership Team and above) and follow through with local teams to ensure brilliant execution.

• Define CEE Expert Transformation Strategy and key focus areas that will enable expert marketing to drive acceleration of expert advocacy for Haleon priority brands

• A key aspect of the job is data analysis and the development and implementation of effective strategies

• Define expert activities impact on brands performance in markets

• Understand expert environment across priority CEE countries. Drive continuous knowledge gathering across  categories and countries. Make sure LOC and BU team is highly capable and understands key growth drivers of expert recommendation

• Work closely with global Expert Marketing organization to understand global Expert Mkt Haleon priorities, key opportunities and best practices. Drive thoughtful implementation across CEE

• Influence key senior stakeholders – CEE Leadership Team members, as well as Local Leadership Team member to enable proper resources allocation to drive transformation and acceleration of Expert Marketing across LOCs.

• Work with local Expert Marketing managers, allowing proper priorities setting and enabling organization to deliver Expert Transformation

• Manage 1 direct report

• Create targeted marketing campaigns aimed at HCPs

• Increase HCP reach in line with categories/ brands strategies

• Make sure thought leadership content is delivered (globally or locally developed) to establish credence & attract HCPs. Influence key stakeholders to deliver this

• Define HCPs reach strategy 

• Define visit targets & incentives. Work with Local Expert Leads and GMs to set right KPIs and incentives for sales force to deliver Expert Advocacy

• Track field sales performance

• Fluent English

• Business management academic degree(MBA preferred)

• At least 12-15 years' experience in consumer health/ OTC marketing

• Experience in working with expert marketing

• Commercial acumen

• Multi-country experience

• Proven track record of leading transformation of a business

• Strong experience in management of filed force effectiveness with proven track record of improvement

• Proven track record of influencing senior stakeholders in an organization

• Proven track record in matrix organization ideally in multi country set up

• Strong relationships building and problem solving skills

• Being bold in moving things forward, pragmatic in turning data into actions, brings outside in

• Proficient knowledge of data analysis and the effectiveness of marketing activities. Highly developed analytical skills, experience working with numbers, and fluency in brand strategy are essential.

• A very good orientation in the media is also required, with particular emphasis on digital solutions.

• Experience in development of successful campaigns targeting HCPs is preferred

The role can be based in one of the CEE locations such as Poland/Warsaw, Czech Republic/Prague, Romania/Bucharest, Hungary/ Budapest or Athens/Greece and Bratislava/Slovakia.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of very flexible hybrid work and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts as per local policy. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

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 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.