Brand Activation Manager

4 days ago

Budapest, Budapest, Hungary L'Oréal Full time 40,000 - 80,000 per year

Hello, we're L'Oréal. We're not just building brands; we're crafting how the world experiences luxury beauty—and it takes a lot of exciting roles to make it happen.

L'Oréal Luxe, is looking for a Brand Activation Manager to support the iconic Lancôme brand.

A Day in the Life

As a Brand Activation Manager in our Luxury Division, you'll be at the heart of creating exceptional trade marketing campaigns for iconic beauty brands in the Czech and Slovakian markets. Reporting to the Senior Brand Activation Manager, you'll collaborate with a dynamic team to ensure best-in-class execution across both offline and online channels.

Here's what you'll be doing:

  • 360 Campaign Execution: Bring luxury beauty brands to life through trade marketing strategies tailored for perfumeries and e-retailers.
  • POS & Online Assets: Manage the creation of POS materials and online assets, ensuring alignment with international brand guidelines and budgets.
  • Brand Visibility: Oversee permanent and temporary brand appearances in stores, on shelves, and across e-retailer platforms.
  • Gifting & Generosity Plans: Administer gifting programs and brand tools to meet animation objectives and consumer targets.
  • Event Planning: Organize special promo events in stores and shopping malls to captivate consumers.
  • Collaboration: Work closely with Brand Activation, Product, and Engagement teams, as well as Sales, Retail Design, Logistics, and Field teams.
  • Performance Analysis: Monitor and evaluate the ROI of trade campaigns and promotional events.
  • Budget Management: Handle POS and gifting budgets, including purchase order creation and administration.

We Are Looking For

  • Hold a university degree.
  • Have at least 1 year of experience in trade marketing.
  • Are fluent in Hungarian and English.
  • Are advanced in Excel, with basic graphic design skills as a plus.
  • Have a sensitivity to luxury brands, fashion, and trends.
  • Are detail-oriented, proactive, and consumer-focused.
  • Possess excellent communication, presentation, and organizational skills.

We offer:

  • Background of a strong international company
  • Competitive compensation package
  • Modern and flexible working environment
  • Potential of professional growth

If you're ready to take your career to the next level and join a market leader where dreams come true, we're excited to hear from you. Apply now and let's create the beauty that moves the world—together

We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

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