CRM Manager CE

4 days ago

Budapest, Budapest, Hungary Douglas Full time €70,000 - €90,000 per year

We are looking for a strategic, data-driven, omnichannel-minded CRM Manager to lead the customer lifecycle across the CE region (HU/CZ/SK). You will work at the intersection of Retail, E-commerce, Loyalty, Global CRM and local agencies — shaping a seamless customer journey and driving measurable business growth.

What You Will Do

Lead CRM Strategy

  • Build the annual regional CRM strategy based on global frameworks, tailored to local market needs.
  • Present strategic recommendations and results to senior leadership.

Own the Customer Journey (Omnichannel)

  • Monitor and optimise the journey across stores, e-commerce, and loyalty.
  • Identify gaps in acquisition, activation, loyalty and retention, and coordinate cross-functional solutions.

Manage CRM Communications & Channels

  • Plan and optimise the CRM channel mix (email, SMS etc), ensuring budget efficiency.
  • Localise global templates and personalise communications based on insights.
  • Maintain the balance between supplier-funded and brand-driven campaigns.

Drive Data-Based Decisions

  • Analyse performance, customer behaviour and lifecycle KPIs.
  • Translate insights into clear, actionable improvements.

Lead & Collaborate

  • Mentor one direct report and oversee regional CRM operations across markets.
  • Align with Global CRM, local teams and external agencies for smooth execution.

What You Bring

  • min 3 years CRM / lifecycle marketing experience (regional experience is a plus).
  • Strong understanding of omnichannel journeys (retail + e-commerce).
  • Experience with major CRM platforms (Salesforce, Emarsys, Adobe, Bloomreach).
  • Analytical mindset, strong communication and presentation skills.
  • Fluent English (Czech and/or Slovak is an advantage but not mandatory).
  • Experience mentoring or supporting team members

What We Offer

  • Exclusive, premium work environment
  • Supportive, inspiring team
  • Stable, long-term position within a secure, German-owned group
  • Attractive employee discounts on your favourite brands
  • Cafeteria allowance
  • Continuous learning & development opportunities
  • Hybrid work model (2 days/week home office)

Company Information

Parfümerie Douglas is an internationally renowned beauty brand with decades of experience in the cosmetics and perfumes market, aiming to provide our customers with high quality products and an excellent customer experience both in our stores and through our online platform. We pride ourselves on being a leading player in the beauty world, while being committed to supporting the professional development and creative ideas of our employees. Join us and be part of an inspiring and dynamic team

How to Apply

Before sending your application, please read our information on how we handle your data, as well as the rights you have as a data subject and how you can exercise them. This information can be found on our official website under the Privacy Policy section.

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