Head of Brand and Marketing

Wizz Air is a leading European low-cost airline. Our mission is to provide affordable and reliable air travel to everyone, everywhere, while minimizing our environmental impact. We are proud to foster a diverse and inclusive team of over 8,000 employees from more than 110 nationalities, who share our values of inclusivity, positivity, dedication, integrity, and sustainability.

As a rapidly expanding airline, we offer exciting career opportunities across a range of functions, from flight operations to engineering, customer experience, finance, and more. We provide extensive training and development opportunities to help our employees grow and succeed in their roles. Joining Wizz Air means joining a team that is passionate about aviation, dedicated to excellence, and committed to making air travel accessible and sustainable for all. If you are looking for a challenging and rewarding career in the aviation industry, we welcome you to explore our job opportunities and become a part of our success story.

Head of Brand and Marketing
Based in Budapest

Purpose of the role
The Head of Brand & Marketing is responsible for leading Wizz Air's brand strategy, marketing execution, and customer communications across all markets. The role ensures consistency, differentiation, and impact of the Wizz Air brand, while driving marketing effectiveness, customer engagement, and commercial support across all channels. This position oversees the development and implementation of integrated marketing strategies, management of media and creative partners, and delivery of high-quality communication across the entire customer journey.

Responsibilities
Brand Strategy & Management

• Define and evolve Wizz Air's brand strategy aligned with the company's vision, mission, and commercial priorities.
• Develop, maintain, and safeguard brand guidelines across the organization, ensuring consistent application throughout the full customer journey and all communication channels.
• Lead brand delivery across touchpoints including booking, airport environments, onboard services, digital assets, and post-flight communication.
• Ensure customer-facing communication reflects Wizz Air's personality, value proposition, and service principles.
• Embed customer insights and research into brand strategy and communication planning.

Marketing Strategy & Execution

• Develop annual marketing strategies, calendars, and budgets for existing and new markets.
• Oversee the planning and execution of integrated marketing campaigns to support demand generation, brand awareness, and commercial performance.
• Manage media, creative, and production agencies across the Wizz Air network, ensuring high-quality output and cost efficiency.
• Optimize local market campaigns and messaging to reflect cultural, competitive, and customer-specific needs.
• Engage external partners—airports, tourism boards, and other stakeholders—to secure and effectively deploy joint marketing funds.
• Ensure all marketing activities are data-driven, measurable, and aligned with commercial performance indicators.

Customer Insights & Communication Quality

• Ensure relevant customer insights, research, and data are collected and used to improve marketing relevance and effectiveness.
• Oversee development of clear, engaging, and consistent content across digital and offline channels.
• Enhance overall customer experience by ensuring communication is intuitive, timely, and aligned with the end-to-end customer journey.

Team Leadership & Cross-Functional Collaboration

• Lead, develop, and inspire the brand & marketing team to deliver efficient, creative, and high-performing execution.
• Allocate responsibilities to ensure effective regional and local execution.
• Collaborate closely with the broader Commercial team, Digital, and Operations teams to ensure integrated planning and delivery.
• Control and optimize costs related to brand, media, advertising, research, and creative production.
• Build a high-performing marketing organization capable of supporting Wizz Air's growth and commercial objectives.

Experience

• Minimum 10 years of experience in marketing and communications, ideally in customer-focused, high-volume, or regulated industries such as aviation, travel, retail, e-commerce, or FMCG.
• At least 3 years of senior-level experience in marketing strategy, brand leadership, and communication management.
• Proven experience managing complex campaigns, cross-functional projects, and multi-country operations.
• Demonstrated track record of leading international teams and managing external agencies.

Hard Skills

• Strong digital marketing capabilities and understanding of multi-channel communication.
• Proficiency in leveraging customer insights, research, and performance data for strategic decision-making.
• Experience developing creative platforms and communication frameworks for large-scale brands.
• Strong understanding of brand building, customer communication, and campaign performance.

Education
Completed university or college degree

Language
Fluency in English (spoken and written)

Skills And Competencies

• Strong analytical, strategic thinking, and problem-solving abilities.
• Ability to prioritize and deliver under pressure in a fast-paced environment.
• Creative, innovative, and able to challenge conventional thinking.
• Excellent communication and presentation skills, including the ability to engage senior stakeholders.
• Dependable, results-oriented, and capable of driving high-quality execution.
• Inspirational leadership style with the ability to motivate and empower teams.

When applying, please only provide valid information regarding your educational background and certificates, as the original documents will be requested during the hiring process.

We look forward to meeting you and learning more about your skills and experience. Join the Wizz Air team and discover the world of opportunities.