Marketing Automation Expert

Company Overview:

We're Zocks, a venture capital-backed AI startup changing the world of financial services, and other industries that value security and privacy. Our founding team built their careers working on real-time communication products, building enterprise platforms, and crafting tools for some of the most security-conscious industries. With experience gained from industry leaders like Twilio, IBM, Microsoft, and Hearsay Systems, we're using AI to bridge human conversations with enterprise systems, starting with financial services.

Our focus, although simple, is powerful: reinventing business operations and transforming the areas that often get bogged down by slow, inefficient processes. Our innovative platform allows people to communicate naturally, while we capture the information they need, so they can avoid data entry, streamline their operations, and spend more time on what matters most: their clients.

Location: Budapest, XI. (On-site Monday to Thursday, Remote on Fridays)

Purpose of the Role

As a
Marketing Automation Expert
at Zocks, you'll play a crucial role in streamlining and optimizing our
digital marketing efforts
through automation. Your expertise in
marketing automation tools, lead nurturing workflows, and campaign optimization
will help drive engagement, improve conversion rates, and enhance overall efficiency. You'll work closely with
sales, content, and paid acquisition teams
to ensure seamless execution of automated campaigns that support growth and customer acquisition.

Key Responsibilities

• Develop and execute email marketing campaigns
  that drive conversions, retention, and upsell opportunities.
• Design, implement, and optimize
  automated workflows
  to enhance lead nurturing and customer engagement.
• Manage and maintain
  marketing automation platforms
  (HubSpot), ensuring data accuracy and campaign efficiency.
• Work closely with sales teams to integrate CRM data (Salesforce) and align automated marketing efforts with business goals.
• Analyze campaign performance metrics
  to refine strategies and improve customer journey effectiveness.
• Implement attribution and lead scoring models to prioritize high-value prospects for sales teams.
• Conduct
  A/B testing
  on email subject lines, content, and CTAs to optimize performance.
• Collaborate with content, PPC, and SEO specialists to ensure automation efforts complement broader marketing strategies.
• Stay up-to-date on marketing automation trends, best practices, and new technologies to enhance efficiency.

Skills & Experience

• 3+ years of experience
  in marketing automation, email marketing, demand generation, or digital marketing.
• Hands-on experience with
  marketing automation platforms
  like HubSpot, Marketo, Pardot, or similar tools.
• Strong understanding of
  CRM
  integration
  , lead scoring, and customer journey optimization.
• Proven ability to
  analyze data
  , track key performance metrics, and adjust automation strategies accordingly.
• Expertise in
  A/B testing, segmentation, and personalization techniques
  .
• Experience working in a
  B2B SaaS / startup environment
  is a plus.
• Excellent communication and collaboration skills, with the ability to work across teams.

What we offer on top of our competitive base salary:

• Premium Health Insurance
• SZÉP-card
• L&D contribution
• AYCM package
• Employee equity program
• Extra PTO
• Home office support
• Your lunch is on us when you are in the office
• Fully stacked office snacks

Location:
Budapest, XI. (On-site Monday to Thursday, Remote on Fridays)

Why Join Zocks?

This is an exciting opportunity to
own and enhance our marketing automation strategy
, driving efficiency and engagement through
innovative workflows and campaigns
. If you're passionate about
leveraging automation to scale marketing efforts
and thrive in a
fast-paced fintech SaaS environment
, we'd love to hear from you

We are an equal opportunity employer and never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. At Zocks, we value diversity and believe that it enhances our creativity, innovation, and overall success. We encourage all qualified individuals to apply.