Content Marketing Specialist

3 days ago

Budapest, Budapest, Hungary KOSTAL Group Full time €40,000 - €60,000 per year

vaylens develops innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles. The company supports operators in the management, control and monitoring of their charging infrastructures and offers technical support and training to ensure that customers get the most out of the vaylens products. vaylens is based in Dortmund and part of the KOSTAL Group. For more information, visit:

We're looking for a creative, data-driven, and German-fluent content marketing specialist to turn vaylens into the go-to source for fleet- and charge point operators in the DACH region. This role will report to our Brand and Marketing Manager and work closely with our DACH Sales and Product Management teams to create valuable content and communications that are worth remembering and coming back for. Our ideal candidate has a few years' experience in two or more of these disciplines for SaaS brands: content marketing, copywriting, social media marketing, and/or email marketing.

Description
Content production and optimisation:
Create, edit, and localise content in liaison with Sales, Product Management, and Software Development teams for our DACH website and inbound campaigns (i.e. employee content, blog articles, one-pagers, reports, case studies); and implement on-page SEO and copy improvements across our DACH website based on user data and testing.

Social Media Strategy And Management
Repurpose and produce content and proactive outreach for our organic social media channels (i.e. LinkedIn, YouTube, and Instagram) and other relevant channels (i.e. sales, events, PR) to reach our audiences and maximise our content's value and impact.

Newsletter Production And Management
Curate, create, and implement newsletters for our DACH prospects, customers, and/or partners in liaison with Sales, Product/Partner Management, and Software Development teams.

Qualifications

  • You have impeccable writing and communication skills in German, but you're comfortable interacting in English with your team
  • You have a portfolio or writing samples showcasing how you've translated business objectives, user-, and SEO-findings into successful content strategies across channels
  • You have a proven track record of working with website management systems and co-creating content with (senior) stakeholders from sales, product management, and/or software development teams
  • You understand that writing for algorithms does not outweigh providing value to our audience; you're meticulous in ensuring your writing speaks to our audience from the get-go

Benefits

  • A purpose-driven company driving Europe's transition toward electric mobility
  • Passionate colleagues with a hands-on mentality
  • A safe and future-oriented workplace as part of the Kostal group
  • Flexible working hours and location
  • Great opportunities for career growth
  • Extras like gym or yoga class memberships, etc

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