TV & Entertainment Segment Manager (B2C)

Position: TV & Entertainment Segment Manager
Areas of responsibilities
Your role is to manage segment related propositions and activities from marketing aspect, including all relevant planning and execution required to reach business and marketing ambitions.
Your responsibilities include the following
* Develop a deep understanding of the market, competitors and opportunities through regular analysis
* Monitor the consumer segment’s current and future needs, attitudes and insights
* Determine segment initiatives, campaigns, promotions based on customer and commercial opportunities and technological innovations
* Drive conceptualization of new propositions including commercial design, business case and go-to-market aspects
* Develop and execute customer experience related initiatives, find insights and drivers to improve NPS results
* Negotiate content deals, make sure content contracts are aligned, signed on time and legally approved
* Manage content partners’ requests, ensure that the monthly/quarterly payments are paid on time
* Create and execute content strategy (linear & streaming) based on available solutions and Yettel HU segment strategy
* Create content roadmap together with partners and negotiate cooperation for common promotions
* End-to-end management of campaigns, promotions and projects aiming the development of TV segment
* Ensure good quality information flow among stakeholders
* Via liaison with other departments and organizations ensure that marketing activities are aligned and integrated with other parts of the business
COMPETENCIES, SKILLS, PROFESSIONAL EXPERTISE
* College / university degree in business administration, economics, marketing or related field;
* Internship / traineeship experience in a marketing related role;
* Fluent Hungarian and English knowledge;
* Hardworking attitude and eager to learn;
* Autonomous way of work
* Active, doer, practical approach., Position: TV & Entertainment Segment Manager
 
Areas of responsibilities
Your role is to manage segment related propositions and activities from marketing aspect, including all relevant planning and execution required to reach business and marketing ambitions.
Your responsibilities include the following:Develop a deep understanding of the market, competitors and opportunities through regular analysisMonitor the consumer segment’s current and future needs, attitudes and insightsDetermine segment initiatives, campaigns, promotions based on customer and commercial opportunities and technological innovationsDrive conceptualization of new propositions including commercial design, business case and go-to-market aspectsDevelop and execute customer experience related initiatives, find insights and drivers to improve NPS resultsNegotiate content deals, make sure content contracts are aligned, signed on time and legally approvedManage content partners’ requests, ensure that the monthly/quarterly payments are paid on timeCreate and execute content strategy (linear & streaming) based on available solutions and Yettel HU segment strategyCreate content roadmap together with partners and negotiate cooperation for common promotionsEnd-to-end management of campaigns, promotions and projects aiming the development of TV segmentEnsure good quality information flow among stakeholdersVia liaison with other departments and organizations ensure that marketing activities are aligned and integrated with other parts of the business
 
Competencies, skills, professional expertiseCollege / university degree in business administration, economics, marketing or related field;Internship / traineeship experience in a marketing related role;Fluent Hungarian and English knowledge;Hardworking attitude and eager to learn;Autonomous way of workActive, doer, practical approach., , ,

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