Creative Performance Specialist
2 days ago
Position SummaryWe are seeking a Creative Performance Specialist to drive the growth and success of TikTok advertising campaigns. In this hands-on role, you will research trends, manage UGC creators, develop and test creative ad concepts, and work closely with media buyers to optimize performance.This is an exciting opportunity for a creative, proactive person who loves working in a fast-paced environment. What matters most is your ability to spot what makes content perform, write clear briefs, and continuously iterate to improve results.Key Responsibilities- Research TikTok trends, formats, and viral mechanicsStay on top of daily TikTok trends, audio, formats, and creator content.- Manage UGC creator briefing & coordinationFind and vet UGC creators, write creative briefs, and provide feedback to ensure high-quality content.- Develop and iterate on ad conceptsCreate direct-response and storytelling scripts, visuals, and variations; adapt organic formats into paid ads.- Analyze creative performance and optimizeIdentify creative fatigue, performance drop-offs, and winning structures; refine concepts accordingly.- Collaborate with internal teamsWork with media buyers and other team members to align on insights and reuse top-performing TikToks across platforms.- Maintain a creative testing pipelinePlan weekly tests, tag creatives, and monitor results to continuously improve campaigns.Required qualifications- 2+ years of experience in media agencies (1 year acceptable with strong relevant creative performance work)- Strong expertise and passion for TikTok and its creator ecosystem- Hands-on experience working with UGC creators or influencers- Ability to write clear, actionable creative briefs- Understanding of ad performance metrics (CTR, ROAS, CVR)- Creative, resourceful, and data-driven mindsetWhat we offer- Flexible, remote work setup — work where you’re most productive- Vacation and paid time off in line with your local national standards- Direct support from platform representatives and access to inside knowledge- The opportunity to make a real impact in a small, high-growth team- A collaborative environment where your input and ideas matter- A chance to shape the company’s TikTok creative strategy from the ground up
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