Senior Product Marketing Strategist

1 week ago

Budapest, Budapest, Hungary Randstad Hungary Kft Full time
About the Role

We are seeking an experienced Senior Product Marketing Manager to join our team at Randstad Hungary Kft. As a key member of our marketing team, you will be responsible for identifying and evaluating new product use cases and vertical market opportunities, with a primary focus on SMBs to drive growth in this segment.

Your efforts will include creating and executing strategies to enhance new business acquisition, expand our reach within the existing customer base, and increase average deal size. This is a highly collaborative role and you will work closely with teams like Product Management, Sales, Business Intelligence, and Customer Success.

The ideal candidate will have 5+ years of experience as a Product Marketing Manager in the B2B technology sector, with a proven record of driving business growth and market adoption. You should be familiar with sales-led and product-led growth in B2B SaaS environments and have a data-driven mindset.

Responsibilities

  • Market analysis & strategy: Conduct comprehensive market analyses using both internal and external data, customer and prospect insights, to shape product roadmap, growth strategies, and go-to-market initiatives.
  • Messaging & positioning: Develop messaging and positioning that highlight unique value propositions. Collaborate on defining an ideal customer profile, leveraging data to refine audience targeting.
  • Sales enablement: Lead sales enablement through trainings on existing and new products, creating supporting materials like battlecards, pitch decks, and roadmap content to strengthen market alignment.
  • Product launches: Oversee product launches by setting clear objectives and ensuring alignment across teams on all aspects of the launch.
  • Industry monitoring: Stay up-to-date with trends, advancements, and regulatory changes in the industry. Share insights to continuously improve vertical growth strategies.
  • Analyst relations: Manage relationships with market analysts, acting as a source of intelligence while also positioning our client as a market leader.
  • Leadership collaboration: Work with leadership to develop and implement hybrid sales-led and product-led growth strategies.
  • KPI ownership: Define and monitor key performance indicators (KPIs) to measure the success of vertical growth efforts, regularly updating stakeholders.

Requirements

  • Experience: 5+ years as a Product Marketing Manager in the B2B technology sector.
  • Keen to success in growth: Proven record in driving business growth, and market adoption.
  • Strategic background: Familiarity with sales-led and product-led growth in B2B SaaS environments.
  • Data-driven mindset: Demonstrated data-based decision-making approach.
  • Adaptability: Skilled at thriving in fast-paced, dynamic environments.
  • Multitasking: Able to oversee multiple projects while taking initiative and responsibility.
  • Team spirit: Strong team player with excellent communication skills.
  • Language: Fluency in English, and German on an understanding level is required.

What We Offer

  • Competitive salary and cafeteria package.
  • Private Medical Services.
  • All You Can Move Sportpass.
  • Team building activities.
  • We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to their needs.
  • Personal development with supported training courses.
  • Parental leave program.
  • 360° feedback system.

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