Senior PPC Expert

4 days ago

Budapest, Budapest, Hungary OTP Bank Nyrt. Full time 60,000 - 180,000 per year
Together we make an impact

OTP Bank is a leading banking group in Central and Eastern Europe. As one of the largest employers in Hungary, we provide long term employment opportunity. Our mission is to shape the future by building on our traditions and continuously working on innovative solutions.

Join OTP Group's Digital Growth Domain

Are you a data-driven PPC expert looking for your next big challenge? We are scaling up our internal digital marketing agency—the center of excellence for digital sales and marketing across OTP Group.

We count on you in these tasks:
  • Plan, execute, and optimize PPC campaigns (Google, Meta, LinkedIn, etc.).
  • Take full ownership of upper and lower-funnel strategies to maximize conversion rates and efficiency.
  • Leverage GA4 and Looker Studio and other measurement and martech tools to analyze campaign performance, create custom reports, and guide decision-making.
  • Stay ahead of the curve in a cookie-less world, utilizing 1st-party data strategies, server-side tracking, and privacy-centric measurement solutions.
  • Advocate for data-driven attribution models, ensuring optimal budget allocation.
  • Work closely with our measurement team to fine-tune tracking and attribution via GTM (Google Tag Manager skills are welcome but not mandatory).
  • Mentor and guide junior team members, sharing your expertise in PPC, automation, and data-driven marketing.

This is a unique opportunity to work on large-scale campaigns, optimize the entire customer journey across paid and owned media, and help build something new.

You are welcome to apply if you have
  • 4+ years of hands-on PPC campaign management experience – setting up campaigns should be second nature to you.
  • Deep understanding of PMAX campaigns (as much as possible so far).
  • Proficiency in GA4 and a strong grasp of cookie-less tracking solutions.
  • Strong Excel skills (VLOOKUP, pivot, XLOOKUP, CONCATENATE – bonus points if you're comfortable with macros).
  • Experience with Looker Studio, pulling data from multiple sources into insightful reports.
  • Ability to see the bigger picture and shape the overall digital marketing ecosystem within the company.
  • Excellent communication skills – you can convincingly argue for 1st-party data strategies and data-driven attribution models.
  • Skills in mentoring – you enjoy sharing knowledge and supporting junior team members.
  • Banking/TelCo industry experience (it is a plus but not required). 
Why it is good to join us


•    Hungary's largest financial player provides you with predictability, stability, and development opportunities

•    As an innovative employer, we offer a comprehensive training system, career opportunities, and support in your professional development

•    A friendly, growing team awaits you, where you can make a real impact

•    We offer competitive benefit and cafeteria package

•    We provide a private health insurance service package and support your health fund and voluntary pension savings

•    We offer numerous employee discounts (e.g., for mobile phones, loans, bank accounts, vacations)

•    Hybrid work 

•    A modern, friendly work environment in one of Hungary's most innovative office complexes


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