Omnichannel Engagement Manager

Job Description
We are seeking a dynamic and strategic
Omnichannel Engagement Manager
to join our team and act as a key partner for our supported business lines. This role is pivotal in driving integrated marketing efforts across multiple channels, ensuring seamless communication and engagement with our customers. You will work closely with business owners, marketing teams, and digital experts to orchestrate omnichannel strategies that enhance brand presence and campaign effectiveness.

Key Responsibilities

• Marketing Planning & Advocacy Partner with business lines to support marketing planning at both brand and campaign levels, providing expert guidance and advocacy to optimize engagement strategies.
• Omnichannel Communication Orchestration Coordinate and align communication efforts across diverse channel mixes, including face-to-face visits, digital campaigns, events, and more, ensuring a cohesive customer experience.
• Digital Expertise & Execution Provide insights and hands-on support in digital marketing activities, including the implementation and adoption of new marketing tools. Act as a Subject Matter Expert (SME) to support business users in leveraging these technologies effectively.
• Priority Focus Primary focus on Vaccines (G9) business line. Secondary support for Corporate and other Vaccines business lines, contingent on capacity.
• Strategic Collaboration Collaborate with Brand and Campaign Managers (BCMs) to develop and align digital marketing strategies with face-to-face plans. Participate actively in planning, budgeting, target setting, tracking, and reporting processes.
• Content Strategy Consulting Guide content strategy while ensuring content production and approvals are led by the relevant Business Owner.
• Marketing Technology Implementation Support the deployment and business adoption of key marketing technologies such as marketing automation platforms, customer feedback solutions, and website management tools.
• Digital Advertising & Media Provide consultancy and support for digital advertising and media activities to maximize campaign reach and effectiveness.
• KPI Mapping & Analysis Work alongside Data Analysts and BCMs to define and monitor KPIs for campaigns and marketing plans.
• Innovation & Channel Development Identify new digital channel opportunities and advise on their implementation to continuously enhance omnichannel engagement.
• Agile Collaboration Actively participate in the company's Agile working environment to foster collaboration and continuous improvement.
• Team Development Support the digital upskilling of local team members by organizing training sessions such as lunch and learn workshops.

Qualifications & Skills

• Proven experience in omnichannel marketing, digital engagement, or related roles within the healthcare or pharmaceutical industry is highly desirable.
• Strong understanding of marketing automation, digital advertising, and customer engagement tools.
• Excellent project management and stakeholder management skills.
• Ability to work collaboratively across multiple teams and business lines.
• Analytical mindset with experience in KPI tracking and campaign performance analysis.
• Familiarity with Agile methodologies.
• Strong communication and consulting skills.
• Passion for innovation and continuous learning.

Why Join Us?

• Opportunity to work on impactful healthcare products with a global reach.
• Collaborative and agile work environment.
• Continuous professional development and digital skills enhancement.
• Be part of a forward-thinking team driving digital transformation in marketing.

Required Skills
Business, Communication, Content Publishing, Content Writing, Customer Service, Engagement Management, Management Dashboards, Management Process, Marketing, Measurement Analysis, Omni-Channel Commerce, Omnichannel Retailing, OmniPlan, Stakeholder Relationship Management, Technical Advice

Preferred Skills
Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status
Regular

Relocation
Domestic

VISA Sponsorship
No

Travel Requirements
10%

Flexible Work Arrangements
Hybrid

Shift
Not Indicated

Valid Driving License
Yes

Hazardous Material(s)
n/a

Job Posting End Date
11/30/2025

• A job posting is effective until PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID
R356598