Multichannel Marketing Manager Innovative Pharma Hungary
6 days ago
This is an excellent opportunity for digital marketing professionals to make a difference and develop/optimaze educational platforms (B2B and B2C) providing preventive information about diseases related to the company's portfolio. Additionally this person will also support the company's overall online external brand / value / result communication:
- Liaison with local internal business stakeholders of different therapeutic areas: brand managers, medical advisors and occasionally field teams (KAMs) as well as external partners (e.g.: patient support groups)
- Development of the local multichannel strategy defined together with the brand marketing teams: building and optimizing customer journeys
- Overview and support of digital campaigns, online events, webinars: operative campaign management (SEO, PPC, programmatic, etc.)
- Adaption of regional and global materials for the Hungarian market
- Analysis of the performance of the multichannel campaigns and competitor market
- Collaboration, management and evaluation with / of external agencies
- Reporting of multichannel data and results
You are the ideal candidate if:
- You possess degree in Economics/Marketing
- You have been working in digital marketing/multichannel marketing/omnichannel marketing for at least 3 - 4 years now at an agency or any industry where B2B and B2C communication campaigns are executed
- You have a solid understanding of website analytics tools / Google Adwords campaigns / etc.
- You have a communicative personality with innovative mind-set, supportive attitude and you are solution focused
- You are fluent in English and Hungarian
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