Digital Content

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

The Opportunity:

As a Digital Content & Services Lead, you will work to ensure fulfillment of the Global Digital Hub long term outcomes and strategy as well as excellent delivery of digital content related priorities. The Digital Content and Services Lead will serve as a key member of our team supporting the Pharma division and will be responsible to manage or support digital content and service delivery and production worldwide including management and governance of the related platforms (Veeva, AEM, E-wizzard, etc.) while monitoring Roche's content KPIs at Network level. This role will work closely with Network teams in selected regions and with other partners to ensure a seamless service experience and will act as an escalation point for them, as needed. The role will be also responsible for service delivery, user experience and optimisation of current spend. The role plays a crucial part in establishing and managing day to day digital content and service operations and further optimising them. In this position you will be focusing on:

• Ensuring adoption of Digital Content and Services, continuously improving the service-engagement layer operating model and ensuring optimal utilisation of assigned budgets / reduction in overall spend on a network level, leading to OPEX savings in the areas of content and digital,
• Designing and implementing a sustainable standard of service to create consistent levels of service performance and enhance the Lab customer experience,
• Collaborating with global and Network teams to develop content strategies that advance business objectives and maximise customer engagement by bringing the Pharma International customer perspective into focus, monitoring and reviewing the work of the production teams, engagement management team and evaluate their performance,
• Analyzing third-party as well as internal content-creation processes, and creating strategies for service delivery optimisation, establishing and monitoring content-related KPIs at both affiliate and disease area level,
• Understanding technology tools and platforms supporting the digital content ecosystem (content creation, approval, production, channels), providing and adhering to digital content best practices by channel and audience type/segment,
• Acting as a subject matter expert leading activities for management of DAM component design, workflow, metadata, life cycle, relationships, governance and oversight (images, photos, charts, graphs; royalty free/licensed media),
• Identifying onboarding and training needs for the Network teams and develop a standardised training plan to close knowledge gaps and ensure process participants are effectively trained.

Who you are:

• You have a Bachelors or Masters degree in a business or a quantitative field and multiple years of digital marketing experience, preferably inclusive of both healthcare and consumer goods industry experience.
• You possess a service design mindset: consistently focusing on the end-to-end user experience to deliver cohesive, and efficient service solutions.
• You are an accomplished functional leader, with a proven experience leading and managing digital marketing teams, and with a deep knowledge of digital content and demonstrated success executing operations and providing high quality enablement of digital engagement.
• You have strong leadership skills: excellent team management, coaching and mentoring skills, superior planning, process and influencing skills.
• You have experience with Veeva Vault PromoMats and extensive technical and business knowledge related to Digital Asset Management, Content Management and/or Content Management Operations, you have experience in tools, standards, policies that support the MLR process as well as other content management-related processes.
• You have demonstrated ability to partner with cross-functional and global teams, managing high-level stakeholders and providing excellent support.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party.
• Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about.

Discover the Roche Services & Solutions Center and how we work together as a truly global team

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Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.