Key Account

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

The Role

We are now recruiting a Key Account & Digital Promotion Manager, Hematology-Immunology, who will drive key products growth within priority accounts in order to achieve defined promotional target while meeting the needs of key customers (HCPs) through win-win partnership (Full Account Management). Managing Hematology and Immunology portfolio.

Key Responsibilities:

• Deliver value story to targeted customers (HCPs)

• Connect customers (HCPs) with other BMS functions (Medical, Market Access, Others) according to customers’ needs

• Deploy tailored multichannel activities

• Share & learn customers insight with/from other peers

Digital Promotion Responsibilities:

• Having strong knowledge and capability regarding available digital tools and the professional content

• Mapping preferences of targeted HCPs (channels; frequency; topics; habits)

• Managing quarterly based update

• Providing inputs (included competitive landscape and trends), innovative ideas for planning of digital campaigns in cooperation with marketing and medical departments

• Preparing quarterly based digital field activity plan with KPIs (in line with the quarterly call planning)

• Execution of field digital activity plan reporting in InterAct aligned with compliance principles 

• Measuring field digital campaign based on KPIs

Understanding:

• Scientific knowledge (Disease Expertise, patient journey, key studies, SMPC, competitors’ profile) – Apply expertise and deep knowledge to identify the implications of key therapeutic trends, patients’ requirement and BMS products. Share expertise on demand.

• Environment integration (Competition, Spheres of Relationship, Decision Making Process & Networks). Adapt his/her activity and able to share appropriately with X-Functional colleagues on demand.

• Customer (HCPs) needs & wants (Customer Individual Style, Patients Profile, and Treatment Objectives) – Use questions, listen & interpret the accounts’ current needs, priorities, attitudes, challenges and drivers across clinical, financial or other parameters.

• Business understanding – Cross KPIs understanding with customers, networks and environment knowledge to bring actionable and performance-oriented insights. Shares approach and method with internal colleagues on demand.

Planning:

• Territory action plan

• Account action plan – Identify barriers and opportunities for the relevant and specific disease area through deep customer insight and local knowledge. Develop and implement both long- and short-term business plans for all identified key customers and accounts in order to overcome barriers and maximize opportunities in line with brand strategy. Routinely contribute market intelligence into brand team.

• Multi-channels plan

• Systems & processes

Execution:

• Action plan (including digital plan) implementation – Ensure resources allocated to promotional and access activities are prioritized appropriately and deployed effectively in line with both brand plan and local business plan.

• In-call effectiveness – Continuously clarify the objectives & goals of each stakeholder to determine whether a clinical demand (promotional), or payer partnership (access) approach – or both-is required. Continually monitor local situation and make timely recommendations to ensure plans remain optimal.

• Relationship management – Identify & develop appropriate business relationships with key customers. Effectively implement both promotional and access elements of the business plan, including regular progress reviews and adherence to defined metrics. Constantly champion account management approach and behaviors, particularly collaboration both internally & externally.

• Multi-channel execution

• Compliance - All activities must be fully compliant with all BMS policies & the local law.

Competences Desired/Mindset & behavior:

• An in-depth knowledge of the health care system and customers’ needs

• Account management skills

• Project Management

• Multi-channel and digital expertise

• Excellent matrix communication skills

• Drive & “can do” attitude / entrepreneurial behavior

• Passion & energy

• Adaptability & learning agility

• At least basic knowledge of English

What’s important to us

Employees are expected to display the BMS Values, which move us toward our mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases:

Passion: Our dedication to learning and excellence helps us to deliver exceptional results.

Innovation: We pursue disruptive and bold solutions for patients.

Urgency: We move together with speed and quality because patients are waiting.

Accountability: We all own BMS’ success and strive to be transparent and deliver on our commitments.

Integrity: We demonstrate ethics, integrity, and quality in everything we do for patients, customers, and colleagues.

Inclusion: We embrace diversity and foster an environment where we can all work together at our full potential.

We have a passion for tackling the toughest diseases, which inspires innovation and speed in our daily work and a sense of accountability to the patients we serve.

#LI-REMOTE

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.