Digital Marketing Specialist

1 month ago

Budapest, Budapest, Hungary Imperial Tobacco Magyarország Kft. Full time
Job Title: Digital and CRM Marketing Specialist

We are an international FMCG company, focused on maximizing opportunities for our brands. Our core business is built around a tobacco portfolio that offers a comprehensive range of cigarettes, cigarillos, fine cut and heated tobacco.

Our business has an exciting purpose to create something better for the world's smokers and every one of us plays an important part in making that happen.

Main Responsibilities:
  • Digital Marketing Activities:
    • Plan, activate, execute, supervise, monitor and evaluate New Generation Products (NGP) digital marketing activities - e.g. CRM, WEB, Social Media, Online Commerce, multichannel digital Consumer programs, data management, registrations etc.
    • Plan and execute communication to our registered consumer database and evaluation of CRM communication effectiveness.
    • Finetune and improve existing processes and digital tools (Trade APP).
    • Build the heated tobacco Awareness and Loyalty of consumers via digital/on-line channels and tools.
    • Work close to brand team to succeed with the heated tobacco brand/portfolio strategy.
    • Communicate, coordinate and align with central functions.
    • Ensure full compliance of the NGP Digital marketing activities.
    • Track allocated budgets and ensure keeping frameworks set during planning process. Participate in budget planning related to digital activities and tools.
  • Digital Content Management:
    • Be responsible for the design, selection and monitoring of New Generation Product activations, recommendation of mitigation actions in order to deliver the planned NGP and CRM KPIs.
    • Report and present performance of NGP digital activities.
    • Manage properly a dedicated NGP Digital budget in order to ensure a maximal ROI.
    • Prepare cost effective NGP digital communication plans.
  • Data Management:
    • Responsible for respective consumer data management in heated tobacco digital ecosystem.
    • Ensure all digital toolbox and consumer data compliance.
    • Be responsible for communication with digital suppliers.
  • Monitoring, Insight:
    • Monitor market development in the respective area of heated tobacco marketing (competitive activities as well).
    • Identify new digital trends and business opportunities.
    Requirements:
    • University degree in economics/MBA or equivalent, with educational background in Marketing.
    • Minimum 2 years working experience in Marketing area.
    • Experience in CRM communication (E-mail Newsletters, SMS or Application messaging- to consumers or retailers).
    • Very good presentation, communication and argumentation skills.
    • Strong analytical thinking and strategic understanding.
    • Organizational skills, ability to manage several parallel projects.
    • Fluent in English in written and spoken language.
    • Computer literacy.
    • MS Office.
    What We Offer:
    • Complex position with variety of responsibilities.
    • Flexible working hours.
    • Competitive salary, bonus and cafeteria.
    • Private medical insurance.
    • Development opportunities.
    • Diverse & Inclusive company culture.
    • Family friendly workplace.
    • Parking space.

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