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Sr. Brand and Customer Manager Oncology

2 months ago

Budapest, Budapest, Hungary MSD Full time

Job Summary: Develop and lead marketing strategy for oncology products in Hungary, collaborating with cross-functional teams and health care professionals to drive market access and brand awareness.

The Sr. BCM reports to the Franchise Leader and will develop the BU strategy and activities under the leadership of the Franchise Manager for the responsible indications. In this role, you will play a pivotal role in building brand awareness and driving market access for our key oncology product, with a specific focus on Skin Cancers, Genito-Urinary Cancers, and Head and Neck Cancers. These tumor responsibilities are subject to change in the future as Oncology opportunities change.

You will leverage your expertise in marketing and project management to develop and execute strategic plans in our fast-paced environment, collaborate with cross-functional teams and health care professionals, and ultimately help make a significant difference for patients in Hungary.

Key Responsibilities:

  • Develop and Lead Marketing Strategy:
    • Develop and execute marketing strategies to enhance brand presence and drive sales in the oncology sector.
    • Recommend a strategic tumor plan aligned with global and regional strategies, while customizing it for the local Hungarian market to maximize growth and profitability.
    • Set clear key business priorities, annual promotional plans, and OKRs (Objectives and Key Results).
    • Conduct market research and analysis to identify customer needs and develop patient-centric solutions.
    • Stay up-to-date on the latest scientific and clinical developments in these specific tumor types.
    • Prepare business presentations.
  • Cross-Functional Collaboration:
    • Work closely with other oncology franchises within the company to ensure a consistent and positive customer experience for Oncology.
    • Collaborate effectively with internal stakeholders, including the medical team, digital team, analytics team, market access team, compliance team, and others.
  • Project Management and Budget Management:
    • Develops and executes marketing campaigns, including digital efforts, for promoted cancer indications.
    • Develops and implements a variety of marketing materials, tools, and services, leveraging existing regional solutions and ensuring alignment with medical affairs, KAMs (Key Account Managers), market access, the multi-channel team, and trainees.
    • Evaluates the effectiveness of marketing campaigns and adjusts strategies based on performance data and market feedback.
    • Provides input to annual planning for congress activity.
    • Monitors and manages brand budget, ensuring efficient allocation of resources to maximize ROI.
    • Ensures the completion of administrative tasks in line with company policy.
    • Coordinates for the necessary approvals of promotional materials in the responsible indication(s).
    • Leads with excellence, prioritizing tasks and producing high-quality work within the specified indications.
  • External Relationships:
    • Builds and maintains positive relationships with external agencies, professional societies, patient groups, and scientific leaders.

About Merck & Co., Inc.

Merck & Co., Inc. is a global healthcare leader working to help the world be well. From developing new medicines and vaccines to providing access to healthcare services, Merck & Co., Inc. is committed to improving health and well-being around the world.