Marketing Manager for Brand Development
5 days ago
About HBM
HBM is a European company providing software engineering services to startups and helping mature companies adopt data-driven innovation and AI-based solutions. Our expertise spans EnergyTech, FinTech, ClimateTech, SocialTech, PropTech, and more.
Founded in Ukraine, we have developed based on Scandinavian culture and are hiring both in Ukraine and the EU for customers in the Nordics, Europe, and USA. Our values include skills, passion, excellence, equality, openness, mutual respect, and trust.
We offer a unique blend of start-up agility combined with mature delivery practices and management team. You will participate in a corporate culture while enjoying the flexibility of a start-up supported by established outsourcing and development practices.
Job Description
We seek a Senior Marketing Manager to join our Sales & BizDev team and help build a strong brand on Client and Employee markets. The successful candidate will be responsible for all marketing activities in the company.
Responsibilities:
- Create and implement a Marketing Strategy to attract new audiences and maintain existing ones.
- Perform marketing research and testing hypotheses.
- Define communication channels and marketing campaigns.
- Develop the corporate brand identity in consultation with management and sales teams.
- Ensure consistent brand communication across all channels, including social media.
- Prepare and execute content social media plans.
- C coordination of external subcontractors and agencies working with SEO, SMM, PPC, and others.
- Collaborate with team members across departments to uncover insights and create innovative marketing and branding strategies and materials.
- Provide support to the sales team by creating landing pages, presentations, and white papers.
- Support and participate in professional events (online and offline): expos, conferences, and webinars.
- Track and report on key metrics to measure the success of our marketing campaigns and adjust our strategy accordingly.
Requirements:
- Analytical skills.
- Google Analytics.
- SEO.
- PPC ads.
Expected Salary: €60000 - €80000 per annum
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