Digital Marketing Expert

24 hours ago

Budapest, Budapest, Hungary MET Group Full time

MET Group
is an integrated European energy company, headquartered in Switzerland, with activities in natural gas and power, focused on multi-commodity wholesale, trading and sales, as well as energy infrastructure and industrial assets.

MET Group
is represented in 21 countries: Albania, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, France, Germany, Hungary, Italy, Poland, Romania, Serbia, Singapore, Slovakia, Spain, Switzerland, The Netherlands, Turkey and Ukraine.

MET
Group
is present in 33 national energy markets and 44 international trading hubs. The Group has a significant end-consumer presence in Belgium, Croatia, Italy, Hungary, Romania, Slovakia, Spain, and The Netherlands.

MET
Group
has 1350+ permanent staff. The company is owned 90% by MET employees and 10% by Keppel Infrastructure, a wholly owned subsidiary of Keppel Corporation*.

* Listed on the Singapore Exchange

Job Description

You will be member of the central Group Marketing Communications Team, with direct focus on the sales segment, especially the fast-growing retail sales business in our European subsidiaries.

Essential responsibilities

  • Develop and support processes as well as campaigns at the subsidiaries aligned with the group requirements
  • Control the consistency of MET's image and appearance
  • Collect the needs of the subsidiaries and offer them useful solutions to improve their own business for measurable business results
  • Provide digital support (developing the website, online platforms, systems) and any additional online or offline support (campaigns-ATL/BTL, market research and questionnaires, merchandising, designing/creating leaflets, fact sheets, supporting event management, branding the offices, shops)
  • Oversee social media management activities to enhance brand presence both a divisional and country level Utilize digital marketing techniques to engage with the audience
  • Reporting to the Group M&C Director, you will work closely together with the Head of Marketing Western European Division, the local marketing experts, as well as with our agencies

Qualifications

  • BSc, MSc degree
  • 5-6 years of experience in digital marketing role supporting sales organisations, preferably on regional level in the energy, insurance or telecommunications industry.
  • Knowledge of CRM tools - experience working with CRM systems and sales process automation platforms (SalesForce), Digital Asset Management (Frontify), CMS (Umbraco)
  • Experience working with sales teams and translating their needs
  • Proficiency in digital marketing and CRM strategies
  • Familiarity with analytical tools - e.g. Google Analytics, Power BI in the context of sales and usage data analysis
  • Proactivity in identifying and implementing sales solutions
  • Experience working in a multi-team environment involving coordination and alignment of scope with other business and IT stakeholders
  • Proficiency in English, other European languages, like French, Spanish, or Italian is highly appreciated

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