Head of Marketing

7 days ago

Budapest, Budapest, Hungary Geely Auto Europe Full time

Responsibilities:

(1)Brand

  • New Geely brand building in Local market

  • management and ensurance of qualified suppliers, digital agency, advertising agency,Influencers and media to support Geely brand.

  • planning, management, organization and execution of events, especially the launching event in 2024

  • Responsible for the brand strategy of Geely with proper positioning in Local market

(2)Marketing

  • generation of annual MKT plan, analysis and update the market and industry information of Local market automotive

  • target market definition for different segment and portfolio , explore and deep insight into market opportunities

  • development and implementation of promotion strategy and Customer loyalty.

  • budget management and work equipment management.

  • homologate image and process control

(3)Digital

  • generation and implementation of brand CRM

  • generation of strategies to increase conversion % in digital sales with the Geely distributor network

  • creation of dashboard to consult the results of leads by distributor and national level

  • ROI analysis by digital channel

  • project leader "digital transformation" in business processes at Geely distributors

  • update of Geely Local market with design thinking methodology

  • implementation of automatic bot in webside

  • implementation of surveys by whatsapp API

  • achievement of implementation of green check in whatsapp API

  • planning and development of online car purchase

Qualification:

  1. Work experience: 5 years or above Auto Communication experience;

  2. Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals;

  3. English can be used as work language.

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